The NeverWorn

Stretching for miles below our headquarters in Herzogenaurach, Germany, the PUMA archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of our new collection, The NeverWorn.
Never worn and preserved for decades, deadstock product gains an authentic and visually satisfying patina overtime, an effect which has been replicated across the collections sneaker offering. With a modern fabric mix combining with vintage-aged materials, retro detailing, and graphics The NeverWorn pack takes old-school favorites and brings them back for the collectors of today and tomorrow.
Iconic PUMA silhouettes like the Blaze of Glory, Slipstream Lo, and Suede are infused with fresh design inspiration, while cult classics like the Arizona, Muenster, Vlado Stenzel, and Space Lab receive a long-overdue comeback. Other key player’s from PUMA’s sporting history – like the infamous T7 tracksuit – take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims to bring out the best of these trademark pieces from yesteryear.

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The NeverWorn